Today’s consumer has higher expectations. Not to mention, they are busier and rely heavily on apps to make their everyday activities easier.
“With the slow growth in the economy and real job growth many are forced to work two or more jobs. When restaurant delivery services or delivery of prepared meals are available the convenience factor is going to be attractive and offer viable relief,” said Bill Bender, FCSI consultant and founder & principal of W.H. Bender & Associates, a restaurant & food-service consulting firm.
With that being said, convenience is key. But, consumers are also more interested in higher quality food options.
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