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 IO: libero arbitrio, coscienza, conoscenza, volontà, pensiero, autocontrollo, razionalità, coraggio, serenità, speranza, intelligenza, rappresentazione, immaginazione, saggezza, humor, comprensione critica, ricordare, soluzione di problemi, obiettivi, agenda ME: corpo, inconscio, bisogni, paure, motivazioni, automatismi, emozioni, esperienze, manie, abitudini, odio, disprezzo, repulsione, gabbie mentali, percezioni, irrazionalità, piacere, dolore, empatia, malattie, disturbi mentali, memoria |
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lot of information is needed to qualify a lead as “sales-ready”
| lot of information is needed to qualify a lead as “sales-ready” | What’s more, when leads are passed from marketing to sales, they’re expected to be “sales-ready,” or at the decision-making stage in the buying journey. But the myriad of paths to purchase make it increasingly challenging to effectively qualify leads as sales-ready. According to the Online Marketing Institute, one reason it takes a multitude of touches to generate a sales-ready lead is the sheer amount of information required to deem a lead sales-ready: Budget, Authority, Need, and Timeframe (BANT). Without understanding what this information means for your company, and having the appropriate number of interactions with prospects to determine sales-readiness. Thanks
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