Consumers are immune to traditional advertising and marketing strategies

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Consumers are immune to traditional advertising and marketing strategies

Today’s consumers are also increasingly immune to traditional advertising and sales methodologies, meaning they conduct more independent research and take more convincing before they’re sold on making a purchase. That’s why the buyer’s journey may differ from one consumer to the next; they’re not all listening to the same radio spots to learn about your company.

They’re not even being exposed to the same information about your brand from the same sources. Some may have discovered your company on the social web, while others learned of your products or services through word-of-mouth recommendations. Some may read online reviews before engaging with your marketing team or filling out an online request for more information. Others will visit your website, read your blog, and evaluate your competition before engaging with your company.

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