How Brands Can Have Authentic Conversations In ‘Smart Cities’

As interconnected rise of shared mobility and connected intelligence has led to the development of “smart cities,” major urban centers are using technology like sensors, smart lights, and digital displays to collect and analyze data. But perhaps one of the most interesting factors in the development of smart cites is the arrival of free, high-speed wifi in public urban spaces — bringing with it significant opportunities for marketers and consumers alike.

As the internet proliferates within smart cities, it’s effectively “reinventing information in a public space,” explained Colin O’Donnell, CIO at Intersection, in a session at Cannes Lions — giving brands, public service [entities], and more the opportunity to respond to how people behave in real time.

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