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IO: libero arbitrio, coscienza, conoscenza, volontà, pensiero, autocontrollo, razionalità, coraggio, serenità, speranza, intelligenza, rappresentazione, immaginazione, saggezza, humor, comprensione critica, ricordare, soluzione di problemi, obiettivi, agenda ME: corpo, inconscio, bisogni, paure, motivazioni, automatismi, emozioni, esperienze, manie, abitudini, odio, disprezzo, repulsione, gabbie mentali, percezioni, irrazionalità, piacere, dolore, empatia, malattie, disturbi mentali, memoria |
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| Geo-Marketing | Geo-marketing is a tool that uses geographic, or location-based, information to help companies put together marketing strategies and campaigns. Using digital mapping to organize and display data enables marketers to analyze data by region or a particular physical location (for instance, a store). The advent of digital technology has made geo-marketing increasingly affordable so that companies of any size can tap its benefits. As part of a digital strategy, geo-marketing employs geographic information systems (GIS) and data with a geographic context to market businesses and their websites through internet searches, mobile searches and social media. Most geo-marketing services are compatible with multiple smartphone, tablet and PC platforms. Thanks
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